HRM – Hotel/Restaurant Management
HRM – Hotel/Restaurant Management
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Explain the various industry segments including; hotels, food and beverage, clubs, recreation, resorts, cruise lines, meeting planning, casino, and tourism operations.
- Describe career opportunities and personal development available in hospitality organizations.
- Describe the roles and terminology used in various the hospitality operations.
- Explain basic business financial record keeping and financial controls used in the industry.
- Identify strategies to increase revenue.
2 Weekly Lecture Hours
2 Weekly Lab Hours
3 Credits
- Demonstrate proper handling of food items to include safety, sanitation, storage, preparation, inventory, and serving.
- Identify tools, equipment used, and maintenance in a commercial kitchen.
- Explain federal, state, and local regulations/laws governing sanitation, safety to food-service procedures, and sustainable practices in food operations.
- Identify dietary guidelines and review weighing ingredients, proper measurements, and conversations.
- Discuss personal career development and pathways offered in culinary arts, baking, and pastry industries.
- 17³Ô¹ÏÍø professional, uniform standards, and good hygiene habits including hand washing.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Explain the importance of tourism’s economic contribution.
- Identify consumer travel behavior and the various tourism segments.
- Recognize travel as a factor in life’s enrichment.
- 17³Ô¹ÏÍø basic tourism marketing principles and applicable technology.
- 17³Ô¹ÏÍø tourism supply/demand principles for policy and planning.
- Identify possible career opportunities in this field.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Distinguish marketing from sales.
- Identify trends that affect marketing and sales in the hospitality industry.
- Identify and describe the key steps of a hospitality marketing plan.
- Describe the sales and marketing organizational structure of the roles and responsibilities of a sales and marketing team.
- Identify all phases of the selling process and importance of customer relationship management.
- Explain effective communication and technologies for global distribution system (GDS), online travel agent (OTA), and central reservation systems (CRS) for hotel accommodations and other travel/tourism reservations.
- Describe internal marketing and sales promotion.
- Explain the role of hospitality advertising, public relations, and publicity.
- Explain how lodging and foodservice/restaurant are meeting the current needs of business including meeting planners.
- Identify factors for marketing hospitality products and services to specific special segments.
- Summarize trends affecting the food and beverage industry, and describe positioning strategies and techniques for restaurant and beverage operations.
- Explain how hotels market and sell to conventions, catered events, and trade shows.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Develop a hotel organization structure.
- Identify the life cycle of a hotel guest.
- 17³Ô¹ÏÍø specific knowledge of the lodging industry to careers.
- Register, sell and assign guest rooms.
- Derive room-pricing strategies using various decision-making techniques.
- Discuss the importance of communication interdepartmentally within a lodging operation.
- Use basic procedures of the night audit.
- Prepare and use hotel statistical ratios.
- Discuss the emerging technologies in lodging operations.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Outline the duties the law creates to protect guests and restaurant/hotel operators.
- Discuss areas where food service, lodging properties, and other hospitality establishments may be affected by federal, state and local regulations.
- Formulate guidelines related to Civil Rights laws.
- Identify specific management actions to avoid liability in areas of food and property.
- Establish legal guidelines with regard to employee selection, wages and union relations.
- Outline procedures to reduce crimes against the business.
- Outline tests for the legality and enforceability of contract requirements in food service.
- Discuss the legal aspects of lodging and food-service franchising
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Develop, observe and perform technical skills as required in the hospitality work position assigned by employer.
- Develop, observe and perform interpersonal skills as required in the hospitality work position assigned by employer.
- Observe and use the equipment and technology used in the hospitality work position assigned by employer.
- Submit written reports and/or journals as required by the Office of Student Employment Services and supervising faculty.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Define organization theory and explain its connection to the practical performance of management functions.
- Demonstrate service styles and proper customer service.
- Identify emerging technologies used in restaurants.
- List food and beverage operational controls including purchasing, receiving, and storing.
- Discuss personal career development and pathways offered in the restaurant management industry.
- 17³Ô¹ÏÍø merchandising techniques within an overall marketing strategy for a restaurant or food and beverage establishment.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Describe the difference between catering, convention planning, banquets, and event planning.
- Identify the components of planning, budgeting, project management tools, and catering contracts.
- Use banquet/catering management practices, policies and procedures as they relate to planning, organizing, staffing and controlling a large party/event.
- Explore the current computer software designed for catering management.
- Explain the production of a catered event to include transportation, day of event details, execution, and clean up.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Discuss personal career development and pathways offered in the beverage industry.
- 17³Ô¹ÏÍø organizational theory to the practical performance of beverage management functions.
- List internal bar and beverage operational controls including purchasing, receiving, and storing.
- Identify the proper equipment, tools and terminology specific to beverage operations.
- 17³Ô¹ÏÍø merchandising techniques within an overall marketing strategy of a beverage operation.
- Gather and apply information for internal control and operational decision making.
- Identify how to properly check identification and recognize legitimate forms of identification.
- 17³Ô¹ÏÍø effective alcohol awareness techniques.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Explain the various industry segments including; hotels, food and beverage, clubs, recreation, resorts, cruise lines, meeting planning, casino, and tourism operations.
- Describe career opportunities and personal development available in hospitality organizations.
- Describe the roles and terminology used in various the hospitality operations.
- Explain basic business financial record keeping and financial controls used in the industry.
- Identify strategies to increase revenue.
2 Weekly Lecture Hours
2 Weekly Lab Hours
3 Credits
- Demonstrate proper handling of food items to include safety, sanitation, storage, preparation, inventory, and serving.
- Identify tools, equipment used, and maintenance in a commercial kitchen.
- Explain federal, state, and local regulations/laws governing sanitation, safety to food-service procedures, and sustainable practices in food operations.
- Identify dietary guidelines and review weighing ingredients, proper measurements, and conversations.
- Discuss personal career development and pathways offered in culinary arts, baking, and pastry industries.
- 17³Ô¹ÏÍø professional, uniform standards, and good hygiene habits including hand washing.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Explain the importance of tourism’s economic contribution.
- Identify consumer travel behavior and the various tourism segments.
- Recognize travel as a factor in life’s enrichment.
- 17³Ô¹ÏÍø basic tourism marketing principles and applicable technology.
- 17³Ô¹ÏÍø tourism supply/demand principles for policy and planning.
- Identify possible career opportunities in this field.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Distinguish marketing from sales.
- Identify trends that affect marketing and sales in the hospitality industry.
- Identify and describe the key steps of a hospitality marketing plan.
- Describe the sales and marketing organizational structure of the roles and responsibilities of a sales and marketing team.
- Identify all phases of the selling process and importance of customer relationship management.
- Explain effective communication and technologies for global distribution system (GDS), online travel agent (OTA), and central reservation systems (CRS) for hotel accommodations and other travel/tourism reservations.
- Describe internal marketing and sales promotion.
- Explain the role of hospitality advertising, public relations, and publicity.
- Explain how lodging and foodservice/restaurant are meeting the current needs of business including meeting planners.
- Identify factors for marketing hospitality products and services to specific special segments.
- Summarize trends affecting the food and beverage industry, and describe positioning strategies and techniques for restaurant and beverage operations.
- Explain how hotels market and sell to conventions, catered events, and trade shows.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Develop a hotel organization structure.
- Identify the life cycle of a hotel guest.
- 17³Ô¹ÏÍø specific knowledge of the lodging industry to careers.
- Register, sell and assign guest rooms.
- Derive room-pricing strategies using various decision-making techniques.
- Discuss the importance of communication interdepartmentally within a lodging operation.
- Use basic procedures of the night audit.
- Prepare and use hotel statistical ratios.
- Discuss the emerging technologies in lodging operations.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Outline the duties the law creates to protect guests and restaurant/hotel operators.
- Discuss areas where food service, lodging properties, and other hospitality establishments may be affected by federal, state and local regulations.
- Formulate guidelines related to Civil Rights laws.
- Identify specific management actions to avoid liability in areas of food and property.
- Establish legal guidelines with regard to employee selection, wages and union relations.
- Outline procedures to reduce crimes against the business.
- Outline tests for the legality and enforceability of contract requirements in food service.
- Discuss the legal aspects of lodging and food-service franchising
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Develop, observe and perform technical skills as required in the hospitality work position assigned by employer.
- Develop, observe and perform interpersonal skills as required in the hospitality work position assigned by employer.
- Observe and use the equipment and technology used in the hospitality work position assigned by employer.
- Submit written reports and/or journals as required by the Office of Student Employment Services and supervising faculty.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Define organization theory and explain its connection to the practical performance of management functions.
- Demonstrate service styles and proper customer service.
- Identify emerging technologies used in restaurants.
- List food and beverage operational controls including purchasing, receiving, and storing.
- Discuss personal career development and pathways offered in the restaurant management industry.
- 17³Ô¹ÏÍø merchandising techniques within an overall marketing strategy for a restaurant or food and beverage establishment.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Describe the difference between catering, convention planning, banquets, and event planning.
- Identify the components of planning, budgeting, project management tools, and catering contracts.
- Use banquet/catering management practices, policies and procedures as they relate to planning, organizing, staffing and controlling a large party/event.
- Explore the current computer software designed for catering management.
- Explain the production of a catered event to include transportation, day of event details, execution, and clean up.
3 Weekly Lecture Hours
0 Weekly Lab Hours
3 Credits
- Discuss personal career development and pathways offered in the beverage industry.
- 17³Ô¹ÏÍø organizational theory to the practical performance of beverage management functions.
- List internal bar and beverage operational controls including purchasing, receiving, and storing.
- Identify the proper equipment, tools and terminology specific to beverage operations.
- 17³Ô¹ÏÍø merchandising techniques within an overall marketing strategy of a beverage operation.
- Gather and apply information for internal control and operational decision making.
- Identify how to properly check identification and recognize legitimate forms of identification.
- 17³Ô¹ÏÍø effective alcohol awareness techniques.
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